Live Webinar

Customer Loyalty by Design: How Smarter Order Processes Unlock Sales Growth

📆Date: Tuesday, August 26, 2025
🕛Time: 10:00 AM PT | 1:00 PM ET

Why Attend?

In today’s distribution landscape, customers have more choices than ever before, which is creating new competitive pressure. Gone are the “easier” days of phoned-in purchases or counter visits. Consider what percentage of your orders arrive via email? Or Perhaps text? Or via an Excel spreadsheet? Another electric means?

Buyers now expect seamless, accurate, and fast order experiences, and distributors who fail to deliver risk losing business to more tech-savvy competitors. And they expect ZERO errors!

But this shift isn’t just a threat. It’s a massive opportunity.

In this webinar, you’ll discover how leading distributors are turning order processing into a competitive advantage. We’ll explore new research on how digitizing the order process not only improves operational efficiency, but also builds stickier customer relationships, drives revenue, and creates powerful competitive moats.

You’ll hear how top-performing organizations are:

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Increasing customer retention by reducing friction in the buying process

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Boosting sales rep productivity by eliminating manual entry work

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Improving first-time fill rates and reducing costly order errors

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Minimizing credits and rebills—while maximizing customer satisfaction

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Creating high-performing systems that deliver growth AND loyalty

You’ll also get exclusive insights from CMG’s latest benchmark research on how automated order management is creating “barriers to exit” for customers. This is how you can replicate their success.

Find out how to turn your order process into a loyalty engine and growth accelerator.

Meet Your Speakers

David Gordon

David Gordon | President & Founder | Channel Marketing Group

David Gordon works with manufacturers, distributors and reps in the construction and industrial trades to help drive growth. After 15 years in the performance marketing industry (think loyalty and incentive programs) and 5 years with IMARK Group and some “dot com” time, he founded Channel Marketing Group, where he’s consulted with over 150 manufacturers, distributors and reps sharing ideas and uncovering insights. Channel Marketing Group supports clients in the areas of strategy, marketing strategy and market research … all in the pursuit of delivering ideas that drive top and bottom-line growth.

He founded www.electircaltrends.com almost 20 years ago and since then has also launched www.hvacrtrends.com, www.industrialsupplytrends.com, www.uslightingtrends.com and www.ecommerce4distributors.com. 

John Gunderson | Senior Partner | Channel Marketing Group

John Gunderson from Channel Marketing Group with more than 25 years’ experience leading category management, sales, marketing, pricing, analytics, and ebusiness with leading distributors such as Crescent Electric Supply Company, HD Supply Power.

Solutions, White Cap Construction Supply, Anixter/WESCO, Modern Distribution Management, and EIS-INC. John has implemented numerous order automation programs at top North American Construction and Industrial Distributors in his career.

He writes for all CMG Trends publications and speaks for associations including ISA, Modern Distribution Management, Affiliated Distributors, NAED, NAW, and NAHAD.

John Gunderson

Secure Your Spot Today

Learn how your organization can turn order processing into a competitive advantage.